Making Money with IDNs: Google Adwords Obstacles
Feb 28, 2010
2 Comments
Google Adwords is one of the cheapest ways to get targeted clicks to your sites. Buying an IDN is one of the most cost-effective ways to own a super-premium, category-killer, I-put-Jeff-Bezos-to-shame domain. Too bad the two don’t mesh.
In planning out the development for some of my better IDNs, I found that if you use Adwords to advertise an IDN, the url that you link to and that you display must be in punycode. Having a “xn--” domain referenced in the ad rather than the actual IDN makes the ad look like spam, which hurts your click through rate, and almost forces you to seek out other alternatives. See below:
Some time ago it was allowed. Since 2007 can’t do it.
[...] Google Adwords Help Forum usually operates with glistening efficiency. But when I first wrote an article on this Adwords limitation I also posted a question on the Adwords Help Forum as to whether IDNs [...]