I knew that general availability for .CO was beginning yesterday at 2 p.m., and at 1:58 p.m. I finally decided to register some. First, I typed in city names, top generic product names, even top adjectives. All gone. Then, I looked at directory categories, starting with doctors.co and dentists.co and moving down the ranks. I was pleasantly surprised, and found one premium .CO professional domain that was available, which I ordered and is now processing. Next, using what I thought to be my competitive advantage, I typed in the top 100 IDNs. I was truly shocked, the entire IDN set was taken. I did manage to represent the IDN niche by registering IDNs.co, which given my interest in IDNs and the $29. registration fee seems like a bargain.
How Much Are .CO Domains Worth?
- There has been strong demand for .CO domains so far. Over 215,000 .CO domains are registered already, and Ron Jackson wrote that over 100,000 .CO domains were registered 30 minutes after general registration began.
- .CO is familiar. Internationally “Co” is recognized as an abbreviation for company or corporation. As it is only one letter off from .COM it is visually familiar as well.
- .CO is IDN-friendly.
- The .CO registry is being managed exceptionally well. Take a look at the impressive team working on the launch here and the executive team.
- Lori Anne Wardi, the Director of Marketing, has done a stupendous job of marketing .CO, and it has already leapfrogged many other extensions and deserves to be considered among the top four TLDs (.com, .net, .org, .co).
- Will .CO be at a disadvantage in comparison to other gTLDs in terms of SEO?
- .CO may not be able to sustain this pace of growth once the marketing blitz dies down.
- Though excitement has been high among domainers, it is unclear how long it will take for the general public to understand and ultimately embrace .CO.
**Update: As noted in the comments below it appears as if only Spanish IDNs are and will be available. I am awaiting official confirmation.