You missed your opportunity. That is the vibe most readers were getting if they didn’t snag a premium .CO yet. The message was — ok, it might be excusable if you weren’t exposed to domaining in the 1990s and so missing the .COM landgrab wasn’t your fault. But if .CO becomes the next big thing and you didn’t speculate/invest in it at all, then you really messed up.
To rub salt in your wounds of lost opportunity just read the following:
- Rick Schwartz’s blog, where he referred to the promise of the .CO general registration in no uncertain terms “I think all these bozos are about to be schooled. Yesterday EVERY domainer had the EXACT opportunity to speculate and win or lose.”
- Elliot Silver revealed that he was awarded the drool-inducing Bahamas.co
- Andrew Allemann dug up a report that .CO may not be treated any differently than .COM in the search engine results pages.
Fueled by the above .CO excitement, it seems as if no premium .CO’s are left to handreg. So if you have money to spend, where should you put it?
A shrewd observation by IDNForums posters is that .CO allows certain IDN characters such as “ü” which are used in popular domaining languages such as German. In case you forgot how lucrative German IDNs can be, remember Gartenmöbel.de (“Garden Furniture” in German) was sold for over $200,000 recently. Given that Germany has an active domain aftermarket and it seems that only a handful of people are aware that some German .CO IDNs can be registered, this is a nice opportunity.
I bought a number of German and French premiums like parfüm.co (“Perfume” in German), which is well worth the $29.00 risk.
Also, for forward looking domainers, the following is the .CO registry’s official stance on IDNs:
Currently, only Spanish IDNs are accepted in the .CO name space, however we are in the process of reviewing additional IDN languages to offer. Please continue to check back with the registry as we will keep our site updated when we plan to launch new languages.