An Untapped .CO Opportunity: German and French Domain Names

Jul 23, 2010 10 Comments by

Are you going to let a .CO opportunity slip through your fingers?



You missed your opportunity.  That is the vibe most readers were getting if they didn’t snag a premium .CO yet.  The message was — ok, it might be excusable if you weren’t exposed to domaining in the 1990s and so missing the .COM landgrab wasn’t your fault.  But if .CO becomes the next big thing and you didn’t speculate/invest in it at all, then you really messed up.

To rub salt in your wounds of lost opportunity just read the following:

  • Rick Schwartz’s blog, where he referred to the promise of the .CO general registration in no uncertain terms “I think all these bozos are about to be schooled. Yesterday EVERY domainer had the EXACT opportunity to speculate and win or lose.”
  • Elliot Silver revealed that he was awarded the drool-inducing Bahamas.co
  • Andrew Allemann dug up a report that .CO may not be treated any differently than .COM in the search engine results pages.

Fueled by the above .CO excitement, it seems as if no premium .CO’s are left to handreg.  So if you have money to spend, where should you put it?

A shrewd observation by IDNForums posters is that .CO allows certain IDN characters such as “ü” which are used in popular domaining languages such as  German.  In case you forgot how lucrative German IDNs can be, remember Gartenmöbel.de (“Garden Furniture” in German) was sold for over $200,000 recently.  Given that Germany has an active domain aftermarket and it seems that only a handful of people are aware that some German .CO IDNs can be registered, this is a nice opportunity.

I bought a number of German and French premiums like parfüm.co  (“Perfume” in German), which is well worth the $29.00 risk.

Also, for forward looking domainers, the following is the .CO registry’s official stance on IDNs:

Currently, only Spanish IDNs are accepted in the .CO name space, however we are in the process of reviewing additional IDN languages to offer.  Please continue to check back with the registry as we will keep our site updated when we plan to launch new languages.

.CO

About the author

Aaron Krawitz is an active domain investor and a co-owner of IDNTools.com.

10 Responses to “An Untapped .CO Opportunity: German and French Domain Names”

  1. AdamNo Gravatar says:

    Yeah, it’s even cooler when you whois the “non” IDN version to find out it was registered by a native before you. :)

    Hint hint…
    parfuem.co

  2. sinNo Gravatar says:

    lol. Let me RUB THE SALT ON YOUR WOUNDS!

    This .co is Hype, and which wil settle down soon….so dont waste your 29, and have a nice meal for the year.

    .co is hype, and hype is not investment…..and idn .co is even worse idea to begin with. its like you are rubbing your wounds with Knives, not with salt!

    LOL,

    Just a advice, dont waste ur money, ur blog is nice, and spend that 29 on seo ur blog even more, spend on building links, it will pay off rather than wasting on .co

  3. IDNBlogNo Gravatar says:

    @Sin – I enjoyed reading your comments, and think you are right that there are plenty of reasons to be skeptical about .CO. In no way is this a sure shot. Personally, I think it will eventually outshine ccTLDs like .TV but this is just a hunch and time will tell.

    One thing I disagree on is that in your comment to the previous article you said that .CO was only marketed to domainers. The whole tech community was targeted, and even TechCrunch the leading tech blog was involved — see here.

  4. JeffNo Gravatar says:

    .co can be dangerous in terms of email.. Someone sending financial documents to your .co could accidentally send it to your name at the .com

  5. IDNBlogNo Gravatar says:

    @Jeff – Interesting point.

  6. JeffNo Gravatar says:

    I think it was silly to ask .co…

    We don’t need mass extension rollout of IDNs

  7. IDNBlogNo Gravatar says:

    @Jeff – You think my talking to .CO gave them the idea of an IDN rollout? You give my influence way too much weight :-) Especially as every registry up to .TEL has considered this possibility.

  8. JeffNo Gravatar says:

    but .co is the most similar to ” .com “

  9. JeffNo Gravatar says:

    Besides, the sales of my IDN .com’s have to afford me a move from lower Manhattan to the UES ;-)

    can’t dilute my investment :P

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