Soon, domains such as ירושלים.ישראל (“Jerusalem.Israel” in Hebrew) may be commonplace.
The Israel Internet Association (ISOC-IL) announced this week that it will allow Hebrew IDNs to be registered on the .IL ccTLD space. The Sunrise preregistration period will end on October 30, 2010 and will be open to “[o]wners of Israeli textual trademarks and entities incorporated in Israel.”
This development is particularly exciting as not only will an IDN.il be available soon such as ירושלים.il but ISOC-IL is in the process of obtaining the IDN ccTLD ישראל. (“.Israel” in Hebrew). If such ccTLD is successfully obtained and if .IL is then aliased to ישראל. these IDN.IDN domains would be a natural fit for Hebrew speakers.
The practical implications are that Hebrew IDN.com names will likely increase in value as awareness increases of the existence of Hebrew IDNs. In addition, those who are participating in the sunrise or IDN landrush for .CO.IL have a very valuable branding opportunity in front of them.
ISOC-IL projects that general registration will take place after the beginning of December, and more details are available on this FAQ page.
Aug 31, 2010 5 Comments