A friend passed along a nice observation made on David Naylor’s site: the stats on the Google Adwords Keyword Tool (GAKT) have changed dramatically.
David Naylor and his associates are known for being continually ahead of most SEOs. Their point here is not to put too many of your eggs in one basket. If you are buying domains based on multiples of GAKT stats without any further analysis or if you are choosing keywords to optimize solely based on GAKT statistics– you are setting yourself up to fail.
I wholeheartedly support using GAKT, especially in an IDN context when it is helpful to have a rough tool to help non-natives separate the wheat from the chaff. But beware of the inaccuracies and drastic stat changes as seen below:
As first noted here, look at this change:
Before & After:
Sep 08, 2010 8 Comments