ICANN’s vote today approved new generic top level domain names (gTLDs), which may be applied for in any language. This vote not only paves the way for new domains like .Coke, .FedEx and .Target, but more significantly opens the door for internationalized domain names (IDNs) such as .קום, .ком and .ألعاب. As a direct result [...]

1. Punycode. A domain like “xn--c1ajz8b.xn--p1ai” reads like gibberish, but it is just an alternative representation for an IDN, игры.РФ. Use a punycode converter to translate punycode into a native language and vice-versa. Every IDN has a punycode equivalent. The value of an IDN clearly comes from the brandable, typable and searchable native characters, not [...]