I first learned about it by reading a Forbes article making the rounds (here) at the end of September. Bob Liodice, president and CEO of the Association of National Advertisers (“ANA”) authored the article, which is entitled “How to (Unnecessarily) Encumber The Internet And The Economy” and argued that the new gTLD program will be costly, will make it “easier for online felons to cloak themselves in the names of trusted brands” and has not received the necessary consensus to move forward.
This past week, ANA and Bob Liodice continued their efforts to halt the new gTLD program, but this time they named 87 companies and trade groups that supported their efforts, and which united to form the Coalition for Responsible Internet Domain Oversight (“CRIDO“), a lobby group set up to stop the new gTLD program in its tracks. Notably, CRIDO is headlined by members such as American Express, Burger King Corporation and the Coca-Cola Company. CRIDO’s efforts have been covered by domain blogs (The Domains and DomainIncite), political (The Hill) and marketing publications (AdWeek).
As it relates to IDNs, CRIDO’s objective of killing the new gTLD program would place a roadblock before IDN owners hoping to get aliased IDN.com-in-IDN domains via the new gTLD program. However, CRIDO’s powerful PR campaign may have come too a bit late.
Nov 14, 2011 2 Comments